Brand

http://www.webshift.co.za/brand_questionnaire.html
Steps
http://jasonvana.net/hire-me/brand-questionnaire/
http://www.asheabbott.com/brand-questionnaire/
Explained
http://www.designkrew.com/helpful-tips/the-branding-questionnaire/
http://www.paragonmds.com/pdf/Paragon%20Branding-Marketing%20Questionnaire2.pdf 
Strategic
http://www.jtdesigns.com/jtblog/branding/strategic-branding-questions-for-business

More
http://www.marktimemedia.com/wp-content/uploads/2012/08/Marktime_Branding_Questionnaire.pdf
Elements Thesis
http://dare.uva.nl/document/357417